Apotek Hjärtat launched a new series of skin care products in Sweden and wanted to reach a young adults with the news.
Research shows that the blue lights from computer monitors can cause damage to the human skin. It can also disturb our sleep patterns and create more acne. So we decided to communicate towards gamers.
We created Skin for Skin, a campaign where you can trade your old gamer skin and get skin care products from Apotek hjärtat. The place for trade? The gaming platform Steam.
Gamers connect with Apotek_hjartat on Steam, send a request for trade with an item of their choosing, and then receive skin care products IRL.