The Internet Infrastructure Foundation, or .SE, wants to help people to protect their identities online. We developed the campaign Domain Pirates. Through a personal film you could register your own .se domain for free in one year. After registration you have the opportunity to help others protect themselves by sharing the film via email or social media. While the site was launched we put up ads in the subway via billboards and wall posters.


Client: .SE
Agency: AGoodId
AD: Marcus Rosmalm
Graphics: Ellinor Ekström