#MeToo is described as the most important phase of Swedish feminist history since female voting rights. It means hard work, sweat and tears to drive a movement with so many pitfalls, so many obstacles and so many different opinions. But it also means an incredible honor to gain the trust of an entire industry to push thhis important issue forward.

In addition to driving the questions about sexual abuse and power structures in the workplace, we built a whole infrastructure. It can be describes as an airport where hashtag after hashtag was rolled out at specific times in order to get as much impact as possible, and the chance to help each other across both industry and community boundaries. We were close to 100,000 who signed 65 different appeals. Together we created a modern revolution.